Are Your Fans Raving About You and Your Pharmacy?

On-Demand Video Session
Recorded from 2017 Western Pharmacy Exchange


Erin Michael, MBA, CPhT, PCCA

In today’s world, it is very important to make sure you stand out.  What is it that you do differently?  What sets you apart from your competition?  Have you defined what your competitive advantages are and how are you using them to promote your practice?  Are you patients and practitioners promoting your practice because of the amazing experience they have had with you? Now is the perfect time to take an internal look at your business and find the answers to those questions.

Learning Objectives
At the completion of this activity, the participant will be able to:

  1. Define the difference between Sales and Marketing
  2. Identify ways to uncover your Competitive Advantage
  3. Identify ways to promote your Pharmacy services while enhancing patient outcome

Continuing Pharmacy Education
The California Pharmacists Association (#0113) is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Upon completing an evaluation form, participants will be awarded 1.25 hours (0.125 CEUs) of Continuing Pharmacy Education Credit. A statement of credit will not be issued. Participants may log onto the CPE monitor website using their individual log in to download their statement of credit. Please allow 4 weeks for processing of CPE credits to the CPE monitor. UAN:  0113-0000-17-029-H04-P, 0113-0000-17-029-H04-T

Activity Type:  Knowledge-based
Target Audience:  Pharmacists and Technicians in all practice settings
Release Date: 1/10/2017
Expiration Date: 1/10/2020

CPhA Member – $49
Non-member – $99



  2017 Western Pharmacy Exchange Bundle Deal: $300
This session is one of 11 sessions in the bundle deal.
Purchase Bundle >

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